Ready for another cheers? Here’s to another week immersed in the WTF culture…
YER A WIZARD, HARRY
As an intern, you learn to accept that often times the clients you work with will be far from exciting. The opposite has been true at WTF. Most especially for me, I’ve been able to work on copywriting and packaging ideas for the Harry Potter Studio Tour. Needless to say that with Harry Potter ingrained in my childhood and my heart, I’ve been having a fab time with these assignments.
LONG AND WINDING ROAD
The non-creative world often imagines an easy life in the office for the creative world, advertising agencies included. While the banter and fun is endless, the creative process takes a lot more effort than people assume. There’s a lot of independent brainstorming before collaboration even begins, which then leads to time-consuming creative execution. An eight-hour day for the intern is long, but the rest of the team is in the office for even longer. It’s a great experience to be captivated by a creative atmosphere and the enormous monitors are much easier on the eyes than staring at my small MacBook screen for eight hours…
LOVE IS IN THE AIR
There are so many wonderful, supportive comments that fly around the office. They’re typically along the lines of ‘ooh don’t know about that design’, ‘I’ll punch him in the face’, ‘dickheads, ‘get the door, boy’ or ‘don’t write about that one in your blog, Stevie’—and even more typical is singing these quips along to the tune of the song that is currently playing. Jokes aside, their creative work is definitely impressive and does receive the genuine recognition it deserves.
Shots Friday! Cheers to WTF.