Here’s to another instalment of my weekly thoughts and experiences at WTF…
YOU’LL BE IN MY HEART
Cue the Phil Collins and remember the story of a man whose home is the jungle. Now fast-forward and we’ve made it to an epic extension of Tarzan’s story: The Legend of Tarzan, a new Warner Brother’s movie for which I have been drafting straplines and storyboarding digital posters. Not only am I still geeking over copywriting for the Harry Potter Studio Tour, but now I’m sitting at my desk reminiscing over my love for Disney’s Tarzan and hoping for Legend of Tarzan to uphold the legendary character.
SMALL BUT REWARDING
WTF is a small bunch of (talented) crazies, which means that most everyone gets an opportunity to work on the same clients. This proves especially beneficial when developing pitches for new clients, so that most or all of the designers can contribute ideas. WTF’s size allows for intimate relationships with clients and, even as an intern, I’ve been able to work closely on a few clients, getting to know them well through different tasks comprising research, copywriting, branding and more.
THE CREATIVE EGO
Deep down every creative always wants their ideas and designs to be the best, but support and praise must be given where it is rightfully due—even if it’s not your own work. This week the team was reaching a pitch presentation deadline. They took a moment to stop and assess everyone’s designs, providing compliments and critiques where necessary. This was beneficial for the designers to know what direction to follow to finish their piece and for tweaking the copy and straplines to match the creative executions. Next it’s up to the client to choose a direction and consequently flatter the designer’s ego—although one designer’s success is a success for the whole agency.
I’ve been working on several (pretty awesome) projects, but maybe I’m really just here to quietly geek over clients and witness the amusing WTF happenings…